The Pulse Suite range of tools is effective ammunition in a marketer’s arsenal and comes with the assurance of ‘Satisfaction Guaranteed’. With these tools, marketers are reassured of effective tracking of their marketing budgets which in turn allows them to maximize ROI.Market Pulse leverages technology and advanced research methodology to report “last mile” insights via easy to understand dashboards. It acts as a door opener helping marketers deliver better value to clients and enables them to receive, select and evaluate market-measurement information, integrate it and apply it to specific business issues and situations. Clients can view and analyze information from many perspectives, such as by specific product categories, by geographic area or by retail channel. Market Pulse, is an on-line field marketing tool to help give you a store/format/region specific, snapshot of your point of sale effectiveness versus that of the competitors. This tool also generates last mile insights which allow the brand to focus it’s marketing budgets on consumer touch points where they would give the best results.Shoppers’ Pulse measures the impact of point of sale presence of a brand on the conversions of prospect to a customer. The tool also helps in generating last mile insights which allow the brand to focus its marketing budgets where they would get the best results. Shoppers’ Pulse provides brand custodians with many opportunities and techniques to examine trends and understand the impact of the market forces that influence consumers' purchasing decisions.
Event Pulse measures the impact that a strategic promotional event has had on the audience or participant via a vis their propensity to the brand being promoted. This tool helps in generating insights which allow the brand to determine the nature of event related association which has the highest returns in terms of conversion.Commenting on the launch, |
