70% brand decisions are made by shoppers in the last mile.
MarketPulse makes sure it’s not the dark mile.

Every marketer knows the importance of last mile dynamics. It can make or break a brand’s potential success with its complexity and unpredictability. As a brand promoter, you understand this well and invest large a quantum of your budgets, manpower and other key resources to compete and win at this crucial juncture. You play up every possible consumer touch-point. But do you have a live view of the marketing wars, where the rubber hits the road?

What makes shoppers convert from or to your product?
ShopperPulse solves the mystery.

What works, or does not work, at the last mile of retail marketing is perhaps the most crucial information a marketer needs today. In the noise of the shopping aisles of supermarkets, or at the crowded counters and shelves of mom and pop stores, you need all the intelligence you can gather to solidify or re-strategise your marketing plans, without losing any time. But how can you do that right from where you are?live view of the marketing wars, where the rubber hits the road?

Events can convert brand perceptions drastically.
EventPulse helps you analyze and measure them post event.

The question whether your marketing spends are yielding the desired result, becomes more prominent when you create or endorse an event or an experience around your brand. But given the typical lack of hard figures and qualitative analysis, can you have a clear idea if the brand perception of a potential customer has actually changed or not?