Gauge the impact of experiential marketing. Control brand perception better.
Has the conversion effect yield the desired result?
Is your brand’s recall value where you wanted it to be?
Has the event been a success or failure in shifting customer opinions? Understanding the ‘conversion’ effect at your strategic promotional events is key to generating insights that help analyze the success and failure of the experience. And help solidify or reconsider future event strategies for highest returns in terms of conversion.
Introducing EventPulse: Measure the change in Brand Perception of a potential customer when he is exposed to experiential marketing in a controlled environment.
EventPulse is a unique multi-faceted tool designed to:
Equip brand owners with market-driven insights to understand impact of experiential marketing.
Evaluate Pre & Post event performance
Respond strategically to event dynamics in future events.
See event-driven insights. Make your events work better.
Web-based Interactive dashboards for anytime, anywhere access.
Fast check gauges shows the brand perception pre event & positive shift post event
Pre opinion & Post event opinion is represented with intuitive graphs.
Filter: Pinpoint the minutest of details with geographical and customizable segmentation filters
The Pulse Suite range of tools is effective ammunition in a marketer’s arsenal and comes with the assurance of ‘Satisfaction Guaranteed’. With these tools, marketers are reassured of effective tracking of their marketing budgets which in turn allows them to maximize ROI.Market Pulse leverages technology and advanced research methodology to report “last mile” insights via easy to understand dashboards. It acts as a door opener helping marketers deliver better value to clients and enables them to receive, select and evaluate market-measurement information, integrate it and apply it to specific business issues and situations. Clients can view and analyze information from many perspectives, such as by specific product categories, by geographic area or by retail channel. Market Pulse, is an on-line field marketing tool to help give you a store/format/region specific, snapshot of your point of sale effectiveness versus that of the competitors. This tool also generates last mile insights which allow the brand to focus it’s marketing budgets on consumer touch points where they would give the best results.Shoppers’ Pulse measures the impact of point of sale presence of a brand on the conversions of prospect to a customer. The tool also helps in generating last mile insights which allow the brand to focus its marketing budgets where they would get the best results. Shoppers’ Pulse provides brand custodians with many opportunities and techniques to examine trends and understand the impact of the market forces that influence consumers' purchasing decisions.
Event Pulse measures the impact that a strategic promotional event has had on the audience or participant via a vis their propensity to the brand being promoted. This tool helps in generating insights which allow the brand to determine the nature of event related association which has the highest returns in terms of conversion.Commenting on the launch,
