Blog

The making of  PulseSuite by
Vijay Singh
Managing Director
141Sercon 

An exercise, over a yearlong of R&D across the emerging marketing services landscape of Asia, with a singular focus of wanting to bring to the market a series of tools which positively impact business of the brands, has come to a head and ready to roll in form of PulseSuite.

PulseSuite a combination of tools, some of which are focussed on brand diagnostics in the last mile, while others are tools which will enhance the productivity of the dollar in the last mile.

“Last mile” is the key in any brands journey to its potential customer. This is the moment of truth; this is where the customer become a buyer. This is also where he switches his brand preference. All the brand recall comes to naught the moment a competing brand finds its way to the customers shopping trolley. Last mile is very complex – the customer uses his hands and eyes to shop, rather than only depending on the TV commercial which he saw the night before.

This complexity is bound to grow. As more and more discerning marketers are pumping in larger portions of their budgets into this last mile.

Our objective is to simplify the otherwise complex last mile. Report live, with insights and analysis, how the brand is performing in the last mile on its own and vs its competitors.

Added to this is the fact that we are enabling all this at a price point which is a fraction of the cost which other retail analytical tools costs (and none seem to available in the geography). And further backing it up with a unique and blanket “Satisfaction Guarantee” – we are doing this because we are very sure that we have developed a series of awesome tools which address the gap which has existed in the market and are going to be a boon for any brand owner.

We are launching MarketPulse, ShopperPulse and EventPulse today, please review the tools and talk to us on how we can help make your last mile your winning mile.